- Internet: A global network connecting millions of private, public, academic, business, and government networks.
- World Wide Web (WWW): An information space where documents and resources are identified by URLs and interlinked via hyperlinks.
- Website: A collection of related web pages, often with a common domain name.
- Browser: Software used to access and navigate the internet, such as Chrome, Firefox, Safari, or Edge.
- Search Engine: A program that searches for and identifies items in a database, commonly used to find information on the internet (e.g., Google, Bing).
- URL (Uniform Resource Locator): The web address that specifies the location of a resource on the internet.
- HTTP (Hypertext Transfer Protocol): The foundation of data communication on the World Wide Web.
- HTTPS (Hypertext Transfer Protocol Secure): A secure version of HTTP that encrypts data during transmission.
- ISP (Internet Service Provider): A company that provides internet access to customers.
- WiFi (Wireless Fidelity): A technology that enables wireless internet access.
- IP Address (Internet Protocol Address): A numerical label assigned to each device connected to a computer network.
- DNS (Domain Name System): Converts human-readable domain names into IP addresses.
- HTML (Hypertext Markup Language): The standard markup language for creating web pages.
- CSS (Cascading Style Sheets): Style sheet language used for describing the presentation of a document written in HTML.
- JavaScript: A programming language that enables interactive web pages.
- Web Hosting: Service that allows individuals and organizations to make their website accessible via the internet.
- Domain Name: Human-readable web address used to identify specific IP addresses.
- FTP (File Transfer Protocol): A standard network protocol for transferring files from one host to another.
- Cookie: A small piece of data stored on a user’s computer by a web browser, often used to remember user preferences.
- Firewall: A network security system that monitors and controls incoming and outgoing network traffic.
- Phishing: A fraudulent attempt to obtain sensitive information, often disguised as a trustworthy entity.
- Malware: Malicious software designed to harm or exploit devices, networks, or data.
- VPN (Virtual Private Network): A secure connection between two or more devices over the internet.
- HTML5: The latest version of the Hypertext Markup Language, adding new features for multimedia and interactivity.
- IPV6 (Internet Protocol Version 6): The most recent version of the Internet Protocol, expanding address space.
- Social Media: Platforms that allow users to create and share content, connect, and engage with others online.
- E-commerce: Buying and selling of goods and services over the internet.
- Cloud Computing: Delivery of computing services, including storage and processing power, over the internet.
- Blog: A regularly updated website or web page, typically run by an individual or small group, featuring informal articles.
- Podcast: A digital audio or video file available for streaming or downloading, typically in a series.
- RSS (Really Simple Syndication): A web feed that allows users to access updates to online content in a standardized, computer-readable format.
- Webinar: A seminar conducted over the internet, allowing participants to interact in real-time.
- Cybersecurity: Practices and measures to protect computer systems, networks, and data from digital attacks.
- Net Neutrality: The principle that internet service providers should treat all data on the internet the same.
- Digital Marketing: Advertising delivered through digital channels, such as search engines, websites, social media, email, and mobile apps.
- IoT (Internet of Things): The network of interconnected devices and objects that communicate and share data.
- AI (Artificial Intelligence): The simulation of human intelligence in machines, enabling them to perform tasks that typically require human intelligence.
- Big Data: Large and complex datasets that traditional data processing applications are inadequate to deal with.
- Algorithm: A step-by-step procedure or formula for solving problems or accomplishing tasks.
- Open Source: Software with a source code that is made available to the public, allowing anyone to modify, enhance, or distribute it.
- Cyberbullying: The use of electronic communication to bully or harass individuals, typically on social media.
- Dark Web: Part of the internet that is intentionally hidden and only accessible with specific software.
- Deep Web: The part of the internet not indexed by traditional search engines, often containing databases, private networks, and other content.
- Geotagging: Adding geographical identification metadata to various media, such as photos or videos.
- Augmented Reality (AR): Technology that overlays digital information on the real-world environment.
- Virtual Reality (VR): Computer-generated simulation of a three-dimensional environment, often experienced through special devices.
- Cyberattack: An attempt to compromise computer systems, networks, or information through malicious activities.
- Data Privacy: Protection of personal information from unauthorized access and use.
- Cookie Consent: User agreement to allow websites to store and retrieve information on their device.
- Digital Signature: An electronic signature that verifies the authenticity of digital messages or documents.
- Two-Factor Authentication (2FA): A security process in which a user provides two different authentication factors.
- CAPTCHA: A test designed to determine if the user is human, often used to prevent automated bots.
- DDoS (Distributed Denial of Service): A cyberattack that overwhelms a system with a flood of traffic.
- Firewall: A network security system that monitors and controls incoming and outgoing network traffic.
- Geofencing: Establishing a virtual boundary around a geographical area to trigger actions or alerts.
- Incognito Mode: A browsing mode that prevents the storage of browsing history and cookies.
- IoT Security: Measures taken to secure the Internet of Things devices and networks.
- Machine Learning: A subset of artificial intelligence that enables systems to learn and improve from experience.
- Metadata: Data providing information about other data, such as file details or document properties.
- Netiquette: Etiquette governing acceptable online behavior and communication.
- Packet Sniffing: The interception and analysis of data packets in a network.
- Ransomware: Malicious software that encrypts a user’s data, demanding payment for its release.
- Spam: Unsolicited and often irrelevant or inappropriate messages sent over the internet.
- Usenet: A worldwide distributed discussion system, often used for file sharing and information exchange.
- Zero-Day Exploit: An attack exploiting a software vulnerability before it is publicly known.
- 3G, 4G, 5G: Generations of mobile networks providing different levels of speed and connectivity.
- API (Application Programming Interface): A set of rules allowing different software applications to communicate with each other.
- Blockchain: A decentralized and distributed digital ledger used for secure and transparent transactions.
- Bug Bounty Program: A reward system for individuals who identify and report software bugs.
- Chatbot: A computer program designed to simulate conversation with human users, often used for customer service.
- Cross-Site Scripting (XSS): A type of security vulnerability allowing attackers to inject malicious scripts into web pages.
- Crowdsourcing: Gathering input, ideas, or content from a large group of people, often online.
- Cyber Espionage: Covert activities involving the theft of sensitive information from computer systems.
- Data Breach: Unauthorized access to sensitive data, often resulting in its exposure or theft.
- Decentralized Internet: A concept aiming to distribute control and ownership of internet infrastructure.
- Digital Currency: Currency in electronic form, such as Bitcoin or Ethereum.
- Digital Divide: The gap between those who have access to modern information and communication technology and those who do not.
- Emoji: Small digital images or icons used to express emotions or ideas in electronic communication.
- E-Government: The use of information and communication technologies to enhance government services.
- Electronic Frontier Foundation (EFF): Non-profit organization focused on defending civil liberties in the digital world.
- Fintech: Financial technology, encompassing innovations in financial services using technology.
- GIF (Graphics Interchange Format): A popular format for animated images on the internet.
- Hacker: An individual who gains unauthorized access to computer systems or networks.
- Internet of Everything (IoE): Extending the Internet of Things to include people, processes, and data.
- JPEG (Joint Photographic Experts Group): A widely used image compression format.
- Keylogger: A type of malware that records keystrokes on a computer.
- Mesh Network: A decentralized network topology where each device connects directly to others.
- Open Access: The practice of providing unrestricted access to research, data, or content.
- Packet Switching: A method of data transmission where information is broken into packets for efficient routing.
- Quantum Computing: The use of quantum-mechanical phenomena to perform computation.
- Reddit: A social news aggregation and discussion platform.
- Semantic Web: An extension of the World Wide Web aiming to make data more interconnected and meaningful.
- Tor (The Onion Router): A privacy-focused network allowing anonymous communication over the internet.
- URL Shortener: A tool that shortens long URLs to make them more manageable.
- Virus: Malicious software that attaches itself to legitimate programs or files, spreading when those programs are executed.
- Web 2.0: The second generation of the World Wide Web, emphasizing user-generated content and collaboration.
- XML (eXtensible Markup Language): A markup language that defines rules for encoding documents in a format that is both human-readable and machine-readable.
- Yottabyte: A unit of information equal to one septillion (10^24) bytes.
- Zero Trust Security: An IT security model based on the principle of “never trust, always verify.”
- 404 Not Found: A standard HTTP response code indicating that the server did not find the requested page.
digital marketing
What are backlinks? How To Build In 2020
What Are Backlinks?
Why do you need them?
How to create and How to check ?
Have you seen those links on websites which take you to another website? Good, now let’s talk about them.
Backlinks are the links through which you connect to other person or brand’s website.
It is similar to real life where one person connect to other through some medium.
They help you in ranking. Search engines count them as votes, more the votes, higher the ranking.
INBOUND LINKS: Links pointing to your website from others. You need more quality inbound links to rank higher.
OUTBOUND LINKS: Links pointing to others website from your website.
WHY DO YOU NEED BACKLINKS ?
They play a very good role in SEO for your website.
They help in creating authority of a domain (DA)
For example, if you need an interior designer and ten people recommend same person or business you will be more comfortable than one person recommending a business.
Similarly more* the backlinks more the domain authority.
MORE BACKLINKS MEAN MORE DOMAIN AUTHORITY??
Not at all, creating backlinks doesn’t mean just creating quantity random links with directory submission or purchasing from random sources. It is called spamming and google may penalize or stop indexing your website.
Quality of backlinks matter rather than quantity. Hundred links from one website are not as good as one link from hundred websites.
NOFOLLOW Vs DOFOLLOW BACKLINKS
NOFOLLOW BACKLINKS: No follow links are the links which play a minor role in SEO. They don’t help in ranking and they ask search engines to not give any value to that link.
Below is the example of nofollow html tag
<a href=”https://www.example.com/” rel=”nofollow”>Link Text</a>
DOFOLLOW BACKLINKS: Do follow links are the one you need the most. Quality dofollow links help in higher website rank, increase your domain authority, get traffic and build trust in your brand.
<a href=”https://www.example.com/” >Link Text</a>
So why there is NOFOLLOW Backlinks, nofollow invented to stop comment spam. Google ask users to use “nofollow” for paid links.
but, still nofollow can help you in generating traffic, search engines will bypass the nofollow links but users can see the link and may go to your website.
You can check if the link is dofollow or nofollow in your browser:
Checkout the below steps
HOW TO CREATE QUALITY BACK LINKS FOR FREE?
Write quality content to increase your reach so that more users automatically connect to your website.
Google: Search for articles on you niche which are ranking well, then improve the post and write more about the topic, You may create video for the topic and add it to your post.
GUEST BLOGGING: Write blog post for others within your niche to get inbound links.
SOCIAL MEDIA PROFILES: Put your website link in your business pages details.
Promotion:Contact influencers in your niche or industry and tell them about an article on your site that they may want to link to.
HOW TO CHECK BACKLINKS:
There are many websites available to check, but the most I trust is
Also Read: How To Start Blogging?
Just enter your domain and click on search and it will show you the list of backlinks with details like links are dofollow or nofollow and how many domains are referring your website.
Tips:
Don’t lose your authority by spam backlink.
While using outbound links must check that the Domain Authority of website you are linking to.
Don’t use shortcuts, purchasing backlinks is easy but not reliable.
Keep Researching and writing, if your content is better you will automatically go up.
Keep Learning | Happy Backlinking
What is blogging and How to start blogging?
What is a Blog?
How to Start a Blog?
Best Blogging Platforms
Can you earn from blogging?
Can you do full time blogging?
Blog is an online journal where you write about anything to share the information with others. It may be about any product, service, how to tutorials, health and fitness, food, travelling. It may be anything you like or passionate about. Blog is a website but the content is updated almost regularly on blog as compared to a brand website.
The person who write a blog is called blogger, it may be a single person or a group with their own separate roles like writer, moderator, technical guy and so on, bigger the blog more the roles.
the history of blogging goes around 1994 but as the online market started growing. there was growth time to time blogging was easy that time but around 10-12 years ago interest towards blogging has increased.
How to start a Blog?
Starting a blog is very easy. You don’t need any technical knowledge, you just have to research for the things you need. If you are beginner, to start a blog, You just have to choose a name for you blog and you are ready to go. And if you are a little advance you need to Buy custom Domain (.com, .in and many more are available)and Hosting (to store your files).
Where to start blogging for free??
1. Blogger
Blogger is a blogging platform by offered by google. You can login with your Gmail account and Create a blog easily. Just choose the blog name and you are ready to go. Blogger gives you a subdomain.
Example: yourblog.blogspot.com
blogger have a very simple interface to manage your blog. You don’t need any separate login for anything. Just one login and you are in, you can change your layout and design from here. There are many templates available using them you can change your design. You can also download or buy themes easily from internet.
Blogger template format is XML, you can simply upload the theme and you are ready to go or you can work around a little bit to achieve the result accordingly.
Benefits of Blogger
1. Easy to manage- Blogger is very easy to manage because of it’s simple interface. You can change the design or layout without any technical knowledge or coding.
2. No storage Needed- Blogger don’t need any storage space to keep your files you can directly upload the content it.
3. Custom Domain- Your can add you custom domain and it will redirect to your blog.
For example: thebrownbag.blogspot.com will be shown as thebrownbag.com
4. Speed and Security- speed and security in blogger is not something you have to look for. Google already takes care of it. You just have to take care of the content and it will all be good.
Overall blogger is very very good if you are just a beginner. Only one thing you need is better content.
2. WordPress.com
WordPress is also a blogging platform. WordPress is a content management system (CMS) build with php and mysql. Around 34% of websites are on wordpress. WordPress is more advanced than blogger.
Like blogger You will also get free sub-domain here.
Example: yoursite.wordpress.com
you may need to learn a little coding if you are working with wordpress. WordPress.com is free till you are working on basic blogs but if you need some advanced functions you may have to purchase a plan. WordPress plans go from 200rs. per month to 800rs. per month. In this you get a free domain and many more features like free themes, customer support.
In wordpress you have a little more freedom to design you blog in a better way. You can use plugins as per your need. If you want to make a professional blog you may self host it.
WordPress has two type of blog platforms.
WordPress.com Vs WordPress.org
for wordpress.com you only need email address to create an account. But for wordpress.org you need a domain and hosting space to host your website and manage. You can install themes and make your website look good.
Both blogger and wordpress are widely used for blogging. But wordpress is more professional more advanced. If you need a basic blog you can use blogger.com but if you are looking for a professional blog and want to do blogging as your passion you must use wordpress.
Can You Earn From Blogging?
Well short answer is yes. But for that you will have to work hard. There are many factors on which your earning depands.
1. Content is King- you content must be good, you must give value to your visitors. To make your content better you will have to Research for the Question you can answer better then the others. Your article should have 2000-5000 words describing the topic clearly.
2. Design- Your blog design must be very attractive, so that the visitor is attracted towards it and stay for much time. Your blog should be clean and layout should be good so that visitor can find what he is looking for ,easily.
3. Speed- Your blog should be fast to show content. Maximum time should be between 2-3s. If your blog is slow visitors will go back and it will increase your Bounce Rate* which is not good at all
4. Language- You should write in the language in which your are comfortable but If you are writing for you local region then you should write in your local language but if you are going global then your language should be English.
5. Value to the users- Your content should give the answer visitor is looking for, if you are just making up stuff about the topic it won’t be helpful for visitor and visitor may not visit your blog again so you should make valuable content.
Research is very much needed element in the blogging whether it is for purchasing a domain name, topics for your blog, keywords for your article.
Which blogging website is best?
Both Blogger and WordPress are good in there own way, if you are a beginner and don’t have money to spend you can go with blogger, but Wordress is more advanced and it gives you more freedom. Basically it is you choice to go with either one according to your understanding. My personal choice is WordPress.
Can You Do Full Time Blogging:
Yes you can do full time blogging but before going to full time you must earn to survive for next one year. Because you are going to frustrate eventually so you must save so that you can survive if you don’t have a job. you can start working part time for some time till you setup your blog so that you can earn and give time to your blog. But you will have to be honest to yourself.
Before leaving your job ask this to yourself:
Do you really want to do this or you are just trying this because you are frustrated with your JOB ?
Are you willing to give your maximum time working on it ?
What if this don’t work out soon, what will I do Then, keep trying or go back to the job ?
Thing You Must do
1. You must have patience for the better results, if you think you will write a few posts and you will start earning, that won’t happen, you will have to keep working on your writing, your blog design and speed.
2. To make writing your habit, start by little like register for google guide and write reviews for places to visit, write reviews on food apps like zomato, swiggy, food panda.
Start answering on Quora, Reddit and many more.
3. Read books as much as you can.
4. Learn to manage your time and make a schedule of the tasks every night you have to do tomorrow.